I first visited my grandfather’s shop ‘Hasso and Sons’ on Radshid Street, Baghdad when I was 5. I fell in love with the shop. Its glass cabinets, which I have fond memories polishing in a never-ending battle against the infinite dust of the souk, held the finest silk ties, Italian leather belts, mercerized cotton socks and Swiss watches. Shirts made of fine cotton, and rails of elegantly tailored Swiss and Italian suits transformed the shop into a haven from the bustling street outside.
I returned to Baghdad several times, each time understanding more about the merchandise and the strength the shop gave to its patrons and to my family. And although the people of Iraq continue to experience horrific turmoil, the memories of the shop survive in our family and in the shop’s many customers, almost all of whom are now displaced.
Hasso today draws on those inspirations and memories of tailored fashion and tradition. I chose to revitalise and renew the Hasso brand, not least because of the influence it has had on my life, but also because I believe the journey is not yet complete; a humble act to show that memories withstand madness.
Thanks for reading,
Hasso Fashion Ltd